― we design
experience ©

Let's talk

, about your projects in (digital) transformation, innovation management, entre-intrapreneurship. We are an experienced and agile partner. We are pioneers. We are committed to energizing industries with humanistic and progressive social models.

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— we design
experience ©

Atelier 6, rue Nobel
75018 Paris
Géraldine Hatchuel

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After several years of practice of design and innovation in large industrial groups and start-ups and a background in management and design, academic research and teaching, Géraldine Hatchuel founded Choregraphy – we design experience ©, study of innovation that proposes to rethink management and strategy through the tools, language and approach of designers, with a new experience-centered method.

Graphic design: Zoo - Code writing & animation: Julian Garnier – Design of the experience: Choregraphy

We are

, – We design experience. Using our design method training, we provide training workshops and consulting in experience-driven innovation.
We design experience scenarios for cutting edge and innovative offers, services and experiences.
Our forward-thinking research into new topics in design, management and innovation means we can train and support your teams in design methods for innovative physical and design projects.
We conduct and operate human-centered design processes, offering a "transformative" experience for both your employees and end users.
We adapt complex methods and tools to fit your exploration challenges.
You benefit from new approaches and fresh perspectives when looking at your problems.

Our pedagogic, academic and research references for all types of profiles designers, managers, engineers:

  • Experience design at ENSCI: French school of design: 1st introduction of the concept in 2013 for the « Innovation by Design » Master
  • Design Thinking and Innovative Design at ESCP EUROPE : 1st course designed for EMDIEL European Master in Digital Innovation and Leadership in 2016
  • Design thinking and Fast-prototyping at AgroParisTech and Ecole Polytechnique since 2014
We offer

, addresses your innovation challenges with methodological, collaborative, narrative and creative attitudes through 3 approaches designed as experiences.

We work with an ecosystem of illustrators, graphic designers, industrial designers, eco-designers, makers, industrial engineers, developers, fablabs ...

School (1)

d-swing © : training module with introduction to innovative design, design thinking and experience design for your teams in charge of innovation, intrapreneurship or entrepreneurship.

Ex: "Live the journey of the innovator", "Methods & Tools", "Choregraphic storyboarding", Introductory conferences ...

Workshop (2)

d-hiphop © : module to facilitate and support the design process of an innovative project, a new entity or a new offer through the methodology -We design experience.

Ex: "The code experience by La Poste", "Rethinking the hair coloring experience", "Sublimating the eye", "Reenchanting sleep" ...

Change (3)

d-jam © : consulting module and support for the implementation of a new managerial culture through design and innovation capabilities.

Ex : "Drawing is deciding", "Ateliers créa", "The co-ideation lab"

We think

, our method means – We design experience, find new inspiration and connect very different worlds: management, innovative design, industrial design and entrepreneurship
It is inspiring and learning. It is reassuring and empowering.


Kick off

Identifying the strategic intentions of the organization and clarifying the stakeholders

« double empathy »



Observer et explorer l’univers, besoins et envies des récepteurs

« double empathy »


Scenario mapping

Scripting current experience and identifying levers of opportunity

Problem space


Scenario envisioning

Scripting, formulating and visualizing the desirable target experience and modelling the possibilities with C-K

Problem space



Mocking up the main points of contact of the target experience

Solution space



Submitting potential assumptions to potential users and iterate

Solution space